The Beginner’s Guide to Email Marketing Automation for Small Businesses

Email marketing can bring repeat business on autopilot—if done right. Here’s how to get started without technical overwhelm.

Step 1: Choose a Simple Tool Start with Mailchimp or MailerLite.

Step 2: Create a Lead Magnet Offer a freebie (eBook, checklist) in exchange for emails.

Step 3: Set Up a Welcome Series Send 3–5 emails introducing your brand and value.

Step 4: Automate Offers Use automation to send discount codes or event reminders.

Step 5: Segment & Personalize Group your list by interest or behavior.

Need help setting up your first automated campaign? Let us do it for you.

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like these